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Exclusive Workshop: Selling to the Government

8:00am - 8:30am Registration And Coffee

8:30am - 10:30am How To Get On A GSA Schedule To Provide Services To The Government & The DoD

Providing products and services to the government and DoD requires knowledge of federal buying practices and policies. The GSA Schedules Program affords vendors the opportunity to provide their services to the government. There is a specific process to follow in order to obtain a GSA Schedule contract. We'll take a look at current statistics on vendors that have contracts, the services they offer and how your company can fit into the GSA Schedule. Gain insight into customer and vendor benefits for participating in the schedule. Examine the reasons some agencies use GSA contracts and why some don't and determine ways to have your products and services considered by both. During this insightful workshop you will also learn about the Multiple Awards Schedule and how to become an MAS contractor.

How you will benefit:

  • Gain an understanding of the federal procurement process
  • Receive tools to help you get on the GSA schedule
  • Find out about new GSA contract opportunities

What you will learn about:

  • GSA Schedule Program basics
  • Process for obtaining a GSA schedule contract
  • Common pitfalls and challenges

Session Leader:

Kevin Stallings
Customer Service Director, U.S. General Services Administration
Federal Acquisition Service

10:30am - 12:30pm How To Market To The Federal Government

This workshop is geared to all businesses who are considering doing business with the Federal Government. If you're new to the federal business process or you simply want a refresher course in the federal procurement process, this workshop is for you. The session will cover the basic preliminary steps involved in doing business with the Federal Government; marketing strategies; and, how to identify federal buyers.

How you will benefit:

  • Understand who is buying and how to approach them
  • Receive strategies for communicating about your product/services with decision makers
  • Discover how to effectively market your product to the government

What you will learn about:

  • How to market your products and services to the government
  • Market research strategies
  • How to access military business opportunities

Session Leader:

Dinora Gonzalez
Regional Small Business Technical Advisor
GSA Region 4

12:30pm - 1:30pm Lunch Will Be Served

1:30pm - 2:30pm How To Do Business With The Military

It's essential to know your market and the needs of your customer in order to have a successful business relationship. How does that translate when your customer is the government, in particular the military? What information do you need to have in order to sell to the government? How and where do you get it? This workshop will delve into strategies for doing business with the military. You will find out where to search for business, what goods and services were purchased by the military in the past and whether your company capabilities meet current solicitation requirements. This session will help you determine how the military does business at the installation level and above, and if there are opportunities for your company.

How you will benefit:

  • Gain insight into assessing customer needs
  • Learn how to successfully compete for military business
  • Locate available resources to examine military product/service requirements

What you will learn about:

  • Target marketing: knowing your customer
  • Matching company capabilities with solicitations
  • Certification process

Session Leader:

Larry W. Mallory
Procurement Center Representative, Small Business Administration,
Office of Government Contracting, Area III

2:30pm - 4:30pm Doing Business With The New Army Contracting Command

Responsible for approximately 80% of Army contracting, the Army Contracting Command supports Warfighters by acquiring products and services imperative to Soldier success. Collectively, the AMC contracting activities procure installation level services and supplies, weapon systems and equipment, research and development, transportation, spare parts, maintenance, information technology, logistics, engineering support services and more. This workshop will delve into how to do business with the Army Contracting Command. Find out how to get in the door to provide your products and services to the Army. Gain a global perspective on Army contracts and find out about CONUS and OCONUS opportunities.

How you will benefit:

  • Uncover where to find and who creates contracts
  • Learn who's doing Army contract awards
  • Obtain an understanding of lean processes

What you will learn about:

  • Small business innovation research
  • Alternative technology solutions
  • Expanding the small business industrial base

Session Leader:

Alice Williams-Gray
Associate Director, Office of Small Business Programs
Army Contracting Command

Simone Jackson
Assistant Director
Office of Small Business Programs – National Capital Region Contracting Center (ITEC4)
Lenneia Jennings
Associate Director
Mission and Installation Contracting Command

2:30pm - 4:30pm Matchmaking: One-On-One Sessions For Companies That Want To Know How To Do Business With The Army

Take advantage of this opportunity to have a face-to-face discussion about what you need to do in order to work with Army. Be prepared with your certification, solicitation and contract questions. Find out how you can get started and if your services, equipment or supplies are being purchased by Fort Bragg. Don't miss this chance to get the feedback or input you need.

How you will benefit:

  • Have a one-on-one meeting to discuss issues germane to your business
  • Get answers to pressing contract questions
  • Find out what resources are available to help you secure Army contracts

Session Leader:

Deborah L. Word
Assistant Director for Office of Small Business Programs
Mission & Installation Contracting Command Center-Fort Bragg